What can small business owners do instead to grow their company.
Making a new years resolution is a tradition that goes back millenniums. What better way to start a new year than completely fresh!
The problem is that broad new years resolutions are tough to live up to. Stumbling on your resolution early in the year, plants the seed of failure that carries through all year.
As a business owner, it’s natural to want to start the new year off on the right foot. Setting new year’s resolutions can seem like a good way to set goals and create a plan for success in the coming year. However, there is evidence to suggest that new year’s resolutions may not be the most effective way to achieve long-term goals, especially for busy business owners.
One of the main reasons new year’s resolutions fail is because they are often too broad and lack specific, measurable goals. For example, a common resolution for business owners is to “grow the business,” but this goal is too vague to be actionable. It’s important to set specific, measurable goals in order to track progress and stay motivated.
Another issue with new year’s resolutions is that they often rely on willpower, which can be a limited resource. Business owners have a lot on their plate, and the pressure to stick to resolutions can be overwhelming. This can lead to burnout and a lack of motivation.
So, what should business owners do instead of setting new year’s resolutions? One effective strategy is to set smaller, more achievable goals throughout the year.
Instead of setting a broad goal to “grow your business” focus on short term goals that help you do this, such as developing a basic marketing plan. It doesn’t have to be pretty or complex, but once you complete this small task, your on the right track for the next short term goal thats part of your larger plan.
Another small goal can be a simple as posting to social media twice a week. Your goals do not have to be lofty, they just need to be measurable and attainable.
This can help to keep motivation high and allow for a sense of accomplishment as each goal is reached. It’s also important to prioritize self-care and make time for rest and relaxation, as this can help to prevent burnout and maintain a healthy work-life balance.
In summary, while new year’s resolutions can be a good intention, they may not be the most effective way for business owners to achieve long-term goals. Instead, it’s important to set specific, measurable goals and prioritize self-care in order to stay motivated and achieve success in the coming year.
Have a safe and productive 2023!